Unparenting
About the Project
Unparenting is a Czech educational project that promotes respectful parenting approaches, supporting mothers, fathers, and educators through online courses, webinars, and premium member content.
The problem: When they decided to expand internationally, they needed a digital design that felt warm and trustworthy while maintaining their brand identity. They also needed a clear experience for courses, webinars, and premium materials that would work for a new audience.
What we did: We designed their English website interface for courses, webinars, and member content, plus their Czech webinar site. Our design work included clean, accessible layouts that guide parents step-by-step through the platform. We used soft colors and gradients to create a calm, approachable feel—avoiding the rigid look of typical educational platforms. Simple, expressive illustrations add a friendly, recognizable touch throughout the experience.
The approach: Mobile-first design was essential since many parents access this content on phones and tablets. We created a complete design system that combines clarity, warmth, and functionality.
The result: Our work helped them launch a solid new experience and expand their community beyond their local market. The design maintains the approachable, supportive feel that makes parents comfortable while learning about respectful parenting approaches.
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