Unparenting
About the Project
Unparenting is a Czech educational project that promotes respectful parenting approaches, supporting mothers, fathers, and educators through online courses, webinars, and premium member content.
The problem: When they decided to expand internationally, they needed a digital design that felt warm and trustworthy while maintaining their brand identity. They also needed a clear experience for courses, webinars, and premium materials that would work for a new audience.
What we did: We designed their English website interface for courses, webinars, and member content, plus their Czech webinar site. Our design work included clean, accessible layouts that guide parents step-by-step through the platform. We used soft colors and gradients to create a calm, approachable feel—avoiding the rigid look of typical educational platforms. Simple, expressive illustrations add a friendly, recognizable touch throughout the experience.
The approach: Mobile-first design was essential since many parents access this content on phones and tablets. We created a complete design system that combines clarity, warmth, and functionality. Unlike most of our projects, we handled only the design work for Unparenting since they had their own internal development team who implemented our designs.
The result: Our work helped them launch a solid new experience and expand their community beyond their local market. The design maintains the approachable, supportive feel that makes parents comfortable while learning about respectful parenting approaches.
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